About Us | WWF


                                       Who We Are

For 13 years, WWF-Thailand has been protecting the future of nature.

As a nonprofit organization, WWF-Thailand deeply values the trust that has been placed in us.          On July 2017, a joint International Climate Initiative (IKI) project under the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB) alongside WWF-Thailand was bolstered as a collective resilient effort towards climate change and carbon emissions in Thailand.

Aligned with the United Nations’ 10-year framework of programmes on sustainable consumption and production patterns (10YFP), the project places country-specific focus on Thailand’s agricultural and forestry sector. To safeguard this critical trust, WWF-Thailand is committed to best practices in governance, accountability and transparency. This commitment exists at all levels of the organization.

© Central Group
© Central Group

                                    What We Do

Our vision is for food, farming and forest systems which nourish the health of the planet and its people.

Our mission is to accelerate the transition towards a deforested-free food supply chain and sustainable food system.

To achieve this, we work catalytically on local scale to promote consumer platform for sustainable consumption and production, initiate partnership with key organizations and implement best practices towards the production of sustainable food and mindful markets.The end impact will contribute towards the increase of sustainable landscape production, improved ecosystems through removal of deforestation from food supply chains, climate change resilience, rural community livelihoods, and implementation of the local food concept.

Through initiating pilot partnerships with governments, private sector, consumer markets, our project aims to find effective ways towards the implementation of sustainable food system and climate change mitigation. We also work closely with community based organizations and civil society who actively participated in the implementation of our works. 

The combination of our project and our environmental conservation experiences and large network of influential contacts can provide synergies to the global sustainable development goals. 

It’s time to reconsider our food.

© Central Group
© Central Group

Why It Matters

Today, humanity is using up 1.5 times more resources than the planet can replenish in a year, as compared to only five decades ago when we were consuming only a third of this figure. 

Accordingly, our consumption and production pattern is causing significant impacts on our ecosystems.

Why is this happening?

Thailand plays a major role in the global economy as a major exporter in the world agriculture market. On the other hand, without sustainable production and consumption pattern in place, we are witnessing significant environmental impacts, such as loss of forest areas, increased air pollution and water contamination, and loss of biodiversity due to intensive agrochemical farming practices. 

The degradation of our ecosystem, or rather, expansion of our unsustainable food production, poses a threat to the very source of our consumed goods; agricultural and forestry sectors, as well as contributing to daunting climate changes.  In turn, the additional challenge of climate change will add an even bigger burden to our food system.

The climate change and food systems cannot be treated as separate issues but as interconnected systemic problems within the food supply chain that calls for urgent preventive and mitigation measure.

Our Approach

Given that the agricultural sector, production and consumption of food is among the major contributors to the global warming and impacts on the ecosystem, therefore it can potentially mitigate the GHG emissions through the promotion and integration of sustainable consumption and production (SCP) principle into the government policies, business and consumers practices. Consumer preference and demands have direct influence on business and government decision, leading to more sustainable products innovations and policies.

The project goal is to ensure that the SCP principles will be integrated and embedded in policies or strategies of the government and business sector, and consumer behavior in order to achieve GHG emission reductions and increasing sustainable development in the agricultural and forestry sectors.

Our project’s reinvestment in the agricultural and forestry sector alongside national governments and relevant key stakeholders will take lead in forging a green path towards the prioritization and governance of a healthy ecosystem. It is high time we move together towards a low-emission and climate resilient economy.

Our approaches are carried out through the following ways:

  • Recommend and promote suitable mitigation policies, strategies and measures to promote sustainable production in the agricultural sector in Thailand. 

  • Develop dialogue and knowledge exchange platform with governmental agencies to harness innovative mitigation strategies and measures for SCP in the agricultural sector. 

  • Advance sustainable landscape and food supply chain management to restore damaged ecosystems, climate change and local community livelihoods in the project' selected area of Chiang Mai and Nan, Thailand. 

  • Localize SCP approach as a solution model to unsustainable food systems, as the largest single cause of deforestation, through initiating pilot partnerships with smallholder farmers, leading food retailer, CBOs, CSOs and government agencies.

  • Conduct knowledge sharing workshops for smallholder farmers on integrated farming, including sustainable production and market planning, and certification standards.

  • Implement local food concepts through connecting local food market places and leading food retailers, with smallholders and communities’ enterprises as a means to promote alternative market channels for sustainably-produced goods.    

  • Drive towards civil society participation in environmental conversation through the introduction traceability platform to better connect producers and consumers.

  • Visualization of issues to better inform consumer on SCP, best practices and lessons learnt as a means to raise awareness for consumers to take action and communicate the need for change through sustainable consumption patterns.

  • Development of campaign and interactive platforms to empower consumers towards sustainable food system revolution, as a reminder that their consumption behavior and purchasing decision can lead way towards a sustainable community.